Category: ASICS

The history of ASICS Sneakers

The Onitsuka Tiger and ASICS story began in 1949 when Kihachiro Onitsuka (the man behind the brand) created Onitsuka Co. In 1945, Kihachiro was demobilized from the war and then worked at a trading company in Kobe for 3 years. He then decided to form his own company and to make sneakers for school children, because there was a shortage of shoes at the time. In September 1949, he founded Onitsuka Co., Ltd. with a capital of 300,000 and four employees. Kihachiro was inspired by his brother-in-arms Kohei Hori’s words: “If you pray to God, you must pray for a healthy mind in a healthy body” (a Latin phrase ‘Anima Sana in Corpore Sano’). These words left a great impression on Kihachiro and became the motivating force to create sneakers that could promote healthy youth through sports. Later, Kihachiro used this phrase as an ASICS acronym.

ASICS today

Today, it’s still a Japanese company and one of the five largest producers of sports equipment in the world. Since its foundation in 1949, together with scientists, athletes, and coaches, ASICS has been constantly developing new sports equipment. In 2017, the company made a small rebranding and changed its name to Asics Tiger. Here on Nothing But Soles, you can find a photo of every ASICS model ever made. Also, we add links to shops where you can buy your favorite pair. So, take a look at our collection of sneakers. Of course, we are not limiting ourselves just to one brand, so take a look at other sneaker categories too!

Asics Gel Lyte 3 x Reigning Champ Grey

Asics Gel Lyte 3 x Reigning Champ Grey

Asics Gel Lyte 3 x Reigning Champ Grey sneakers are no longer available, but there are similar color options starting at $80.

Asics Gel Lyte 3 Snowflake

Asics Gel Lyte 3 Snowflake

Asics Gel Lyte 3 Snowflake sneakers are no longer on the market, but you can get a similar-colored pair for $70.

Asics Gel Lyte 3 x Hanon Solstice Bams

Asics Gel Lyte 3 x Hanon Solstice Bams

Asics Gel Lyte 3 x Hanon Solstice Bams sneakers were available for a limited time only. But you can still get a very similar ASICS model for $129.95.

Asics Gel Lyte 3 x Ronnie Fieg New York

Asics Gel Lyte 3 x Ronnie Fieg New York

Asics Gel Lyte 3 x Ronnie Fieg New York sneakers are no longer available, but there are similar models starting at $100.

Asics Gel Lyte 5 x Monkey Time Sand Layer

Asics Gel Lyte 5 x Monkey Time Sand Layer

Asics Gel Lyte 5 x Monkey Time Sand Layer sneakers are no longer available, but there are similar color options starting at $70.

Asics Gel Lyte 3 x Saint Alfred 689R

Asics Gel Lyte 3 x Saint Alfred 689R

Asics Gel Lyte 3 x Saint Alfred 689R sneakers are no longer available on the market. But there are similar color options starting at $80.

Asics Gel Lyte Og Orange

Asics Gel Lyte Og Orange

Asics Gel Lyte Og Orange sneakers are no longer available, but there are other color options starting at $90.

Asics Gel Lyte 3 x Concepts Boston Tea Party

Asics Gel Lyte 3 x Concepts Boston Tea Party

Asics Gel Lyte 3 x Concepts Boston Tea Party sneakers are no longer available, but there are other color options starting at $130.

Asics Gel DS Trainer x Asphaltgold Jugendstil

Asics Gel DS Trainer x Asphaltgold Jugendstil

Asics Gel DS Trainer x Asphaltgold Jugendstil sneakers are no longer available on the market, but you can still grab similar models starting at $80.

Asics Gel Lyte 3 x Ronnie Fieg Flamingo

Asics Gel Lyte 3 x Ronnie Fieg Flamingo

Asics Gel Lyte 3 x Ronnie Fieg Flamingo sneakers are no longer available, but there are similar models starting at $60.

Asics Gel Lyte 3 x Alife Rivington Club

Asics Gel Lyte 3 x Alife Rivington Club

Asics Gel Lyte 3 x Alife Rivington Club sneakers are no longer available, but there are similar color options starting at $170.

Asics Gel Lyte 3 Christmas Movie Pack

Asics Gel Lyte 3 Christmas Movie Pack

Asics Gel Lyte 3 Christmas Movie Pack sneakers are still available for $99! Grab them while you can!

Asics Gel Lyte 3 x Saint Alfred

Asics Gel Lyte 3 x Saint Alfred

Asics Gel Lyte 3 x Saint Alfred sneakers are no longer available, but check out other color options starting at $70.

Asics Gel Saga x Foot Patrol

Asics Gel Saga x Foot Patrol

Asics Gel Saga x Foot Patrol sneakers are no longer available on the market, but you can still choose from other color options starting at $70.

Asics Gel Lyte 3 x Slam Jam

Asics Gel Lyte 3 x Slam Jam

Asics Gel Lyte 3 x Slam Jam sneakers were available for a limited time only, but there are other color options starting at $90.