Category: ASICS

The history of ASICS Sneakers

The Onitsuka Tiger and ASICS story began in 1949 when Kihachiro Onitsuka (the man behind the brand) created Onitsuka Co. In 1945, Kihachiro was demobilized from the war and then worked at a trading company in Kobe for 3 years. He then decided to form his own company and to make sneakers for school children, because there was a shortage of shoes at the time. In September 1949, he founded Onitsuka Co., Ltd. with a capital of 300,000 and four employees. Kihachiro was inspired by his brother-in-arms Kohei Hori’s words: “If you pray to God, you must pray for a healthy mind in a healthy body” (a Latin phrase ‘Anima Sana in Corpore Sano’). These words left a great impression on Kihachiro and became the motivating force to create sneakers that could promote healthy youth through sports. Later, Kihachiro used this phrase as an ASICS acronym.

ASICS today

Today, it’s still a Japanese company and one of the five largest producers of sports equipment in the world. Since its foundation in 1949, together with scientists, athletes, and coaches, ASICS has been constantly developing new sports equipment. In 2017, the company made a small rebranding and changed its name to Asics Tiger. Here on Nothing But Soles, you can find a photo of every ASICS model ever made. Also, we add links to shops where you can buy your favorite pair. So, take a look at our collection of sneakers. Of course, we are not limiting ourselves just to one brand, so take a look at other sneaker categories too!

ASICS x BAIT Gel Saga Phantom Lagoon

ASICS x BAIT Gel Saga Phantom Lagoon

ASICS x BAIT Gel Saga Phantom Lagoon sneakers are no longer available, but there are other color options with the prices starting at $70

ASICS GEL EPIRUS

ASICS GEL EPIRUS

ASICS GEL EPIRUS sneakers are available on almost every major sneaker supplier with the prices starting at $58

Asics Gel Lyte V Brazil

Asics Gel Lyte V Brazil

Asics Gel Lyte V Brazil sneakers were available for a limited time only, but there are similar color options with the prices starting at $120

Asics Gel Lyte III Black Grey

Asics Gel Lyte III Black Grey

Asics Gel Lyte III Black Grey sneakers are available on Amazon and other major online stores with the prices starting at $50

Asics Gel Saga Lime Navy

Asics Gel Saga Lime Navy

Asics Gel Saga Lime Navy sneakers were available for a limited time only, but there are other color options with the prices starting at $60

Asics Gel Kayano x Packers

Asics Gel Kayano x Packers

Asics Gel Kayano x Packers sneakers are no longer available, but there are similar models for $119

Asics Gel Lyte III Off-White

Asics Gel Lyte III Off-White

Asics Gel Lyte III Off-White sneakers are still available for $110 on Amazon. Hurry up because the stock is limited!

Asics x Ubiq GT Cool Night Shade

Asics x Ubiq GT Cool Night Shade

Asics x Ubiq GT Cool Night Shade sneakers are no longer available, but there are similar models on Amazon with the prices starting at $50

Asics Gel Lyte III Voltage Pack

Asics Gel Lyte III Voltage Pack

Asics Gel Lyte III Voltage Pack sneakers are no longer available on the market. But you can grab other similar models on Amazon

ASICS Gel Lyte III OG Orange

ASICS Gel Lyte III OG Orange

ASICS Gel-Lyte III OG White/Flash Coral/Orange sneakers are still available for $110. Grab them while you can!

Ubiq x Asics GT Cool Nightshade

Ubiq x Asics GT Cool Nightshade

Ubiq x Asics GT Cool Nightshade sneakers were available for a limited time only. But you can check for other similar models here:

Asics Gel Lyte III OG Citrus

Asics Gel Lyte III OG Citrus

Asics Gel Lyte III OG Citrus sneakers are still available and starting at $110. Grab them while you can!

Asics Gel Lyte 3 x Atmos Tiger Camo

Asics Gel Lyte 3 x Atmos Tiger Camo

Asics Gel Lyte 3 x Atmos Tiger Camo sneakers are no longer available, but there are other camo pattern options starting at $70.

Asics Gel Ds Trainer x Asphaltgold

Asics Gel Ds Trainer x Asphaltgold

Asics Gel Ds Trainer x Asphaltgold sneakers are no longer available, but there are other color options starting at $110.

Asics Gel Lyte 3 x Atmos Duck Camo

Asics Gel Lyte 3 x Atmos Duck Camo

Asics Gel Lyte 3 x Atmos Duck Camo sneakers were available for a limited time only, but there are other camo options you can choose from starting at $70.